Ricky Hatton & Coral

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Overview

We brought ‘The Hitman’ to Coral creating a campaign where Ricky could offer their customers his exclusive views, blogs and tweets on the big fight. We took advantage of Rickys 450,000 + social media followers and promoted Coral’s big fight odds and offers. Ricky also answered fans questions on the fight with a live twitter Q&A from Vegas.

The Challenge

With the biggest boxing fight in history about to take place in Las Vegas we knew one boxer who had fought both Pacquiao and Mayweather and who’s view would be widely respected amongst fight fans. Ricky Hatton would be perfect voice for Coral for the mega fight.

The Solution

ENGAGEMENT FOR ACQUISITION - THE KNOCKOUT PUNCH Ricky’s insider knowledge and willingness to chat with fight fans and punters under the Coral umbrella ensured this campaign really resonated on social media. A SLICE OF THE ACTION It wasn’t just odds we gave away – but pizza and signed merchandise too.

The Result

The Result

The Result

New customer acquisitions surpassed expectations and provided our client with a real and genuine expert, who could speak directly with their customers from the heart of the action.

New customer acquisitions surpassed expectations and provided our client with a real and genuine expert, who could speak directly with their customers from the heart of the action.

New customer acquisitions surpassed expectations and provided our client with a real and genuine expert, who could speak directly with their customers from the heart of the action.

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