Is Sir Geoff German?

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Overview

Working with Sky Bet over the World Cup we were asked to help devise a strategy that would help amplify their Go Global campaign.

The Challenge

We discovered World Cup hat trick hero Sir Geoff Hurst thought he might be German.

The Solution

Ancestry.co.uk were engaged to discover Geoff’s real heritage. We knew this would be a story the media would lap up. We were right.

The Result

The Result

The Result

It hit the Front Page of The Daily Star and the story was covered across numerous media platforms. The media lapped it up. German Geoff was featured The Sun, The Star, the Express, The Mail, Sky Sports talkSPORT, The Mirror. To put you at ease our hatrick scoring hero isn’t German, he’s English!

It hit the Front Page of The Daily Star and the story was covered across numerous media platforms. The media lapped it up. German Geoff was featured The Sun, The Star, the Express, The Mail, Sky Sports talkSPORT, The Mirror. To put you at ease our hatrick scoring hero isn’t German, he’s English!

It hit the Front Page of The Daily Star and the story was covered across numerous media platforms. The media lapped it up. German Geoff was featured The Sun, The Star, the Express, The Mail, Sky Sports talkSPORT, The Mirror. To put you at ease our hatrick scoring hero isn’t German, he’s English!

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