Shearer! Shearer!

Scroll To Explore

Overview

Coral asked us to work up a brand ambassador programme that would best reflect their brand attributes – loyal, honest, straightforward and trustworthy.

The Challenge

Researching personalities to the audience and brand fit, and utilising Heavyweight’s network of contacts, former England captain and Newcastle legend Alan Shearer fitted the bill perfectly.

The Solution

Ask Alan Alan and sports fans also enjoyed a series of #AskShearer social media comps where Coral followers would ask Alan those in depth questions only Big Al could answer.

The Result

The Result

The Result

Blogs & Social Media We signed up Match of the Day's main man on Coral's behalf and Alan wrote a weekly blog, edited by Heavyweight, which was pushed out onto social media channels.

Blogs & Social Media We signed up Match of the Day's main man on Coral's behalf and Alan wrote a weekly blog, edited by Heavyweight, which was pushed out onto social media channels.

Blogs & Social Media We signed up Match of the Day's main man on Coral's behalf and Alan wrote a weekly blog, edited by Heavyweight, which was pushed out onto social media channels.

next projects