Unibet at Windsor
Award winning online Sportsbook Unibet came to us after signing an innovative betting partnership with Royal Windsor Racecourse. They wanted to raise brand awareness, drive account acquisition and support British horse racing at the same time.
We got straight to work and sourced the best quality hoardings at extremely competitive prices. From a 6ft weighing room banner to branded saddlecloths; we well and truly put the Unibet stamp on this iconic racecourse! We strategically placed each item of branding around the track to ensure they would maximise awareness and incorporate the correct TV angles. We also provided knowledgeable yet cost effective promotional staff for acquisition activities along with promotional items for them to giveaway to potential Unibet customers.
Alongside this exciting collaboration, we also aided Unibet with their new horse racing starting stalls deal with ARC. Their eye catching logo predominantly featured on starting stalls at Royal Windsor, Wolverhampton, Lingfield, Ffos Las, Bath, Yarmouth, Newcastle, Brighton, Chepstow and Southwell throughout the flat season. In addition, over 90 stall handlers also wore Unibet branded clothing that we sourced.
Heavyweight Sports are working closely with Unibet on additional sponsorship opportunities to leverage their profile within the UK racing industry, including recent projects at Bath and Chepstow Racecourse.