Heroes For Villans
Unibet charged Heavyweight Sports with the announcement of their principal sponsorship of Aston Villa Football Club, introducing fans and the wider audience to the Unibet name and experience.
At a time when around half of the 25 biggest clubs in English football are sponsored by a bookmaker or gaming brand Heavyweight circumvented the saturated and interest-fatigued media market by breaking the partnership news via the Ladbible Group, a first for sponsorship announcements.
More than 55 articles were carried, including 27 across the national media, providing more than 130million opportunities to see with a measurable advertising equivalent in excess of £225k.
Source: Cision
Views of the brand content across LadBible Group generated in excess of 106k views, direct engagements were in their thousands and new business acquisitions hit a peak at this time.