Propelling Blue Square
Betting company Blue Square ran several separate sponsorships within the spheres of horse racing and football. However, there wasn’t a single platform that would help them promote all their partnerships.
We suggested that talkSPORT could act as a springboard to amplify their various sponsorships.
Odds On Favourite
By sponsoring the Weekend Sports Breakfast with ex-football legend turned horse racing trainer Micky Quinn and sports journalist Mark Saggers, we were able to play a key role in the core editorial by quoting odds and promoting bets at a key betting time to a key betting audience.
Importantly, we were also able to promote other sponsorships such as racing's Blue Square Sprint Series, Conference football sponsorship and a partnership with Rileys snooker clubs.
Multi Platform Activity
At the start of the season, we expanded the relationship to integrate advertising within editorial with Sport magazine's commercial and editorial teams.
We launched further competitions on talkSPORT's iPad and mobile devices, thus further enhancing our multi-platform voice.
Results
32% unprompted awareness.
Blue Square became one of the most recognised betting brands amongst listeners, and one of the most likely betting brands that listeners/readers would purchase from.