Royal Windsor Second Year
Now in its second year as the official betting partner to Royal Windsor Racecourse, leading online bookmaker Unibet has ramped up its racing offer for the 2015 calendar. They wanted to advance their brand awareness, account acquisition and support of British horse racing.
Building on the success of 2014’s partnership the multi award winning sportsbook provider will not only be continuing its sponsorship of over 20 races at the Berkshire track but also introducing several new initiatives to further add value for the Windsor race goers.
Unibet also rolled out an exciting brand update this year, refreshing their logo and branding schemes. We refurbished all of their branding at Windsor, advising on the location and component parts of the branding in order to maximise both TV and on course impact.
This included the internal and external look for the new Unibet Internet Lounge concept at the Thames-side track, as well as the branding for several other courses across the UK.